A design leader with 10+ years leading design for digital products, payments, financial data, & commerce platforms. Currently co-leading a 100+ person Lower Funnel organization (including design, content, and research) at Decathlon Digital, and previously building Booking.com's FinTech design function from 7 to 30+ people behind $200B+ in annual transaction value.
I have scaled design systems, teams, and practices while delivering measurable business value through close collaboration with Product and Engineering. My recent focus has been shaping Decathlon's Lower Funnel product vision, driving a research-led AI roadmap, and embedding accessibility into the design process by default.
Work
Leading Design Through Transformation
I inherited a Lower Funnel and e-commerce design organisation facing significant disruption, with the loss of over a quarter of the team, senior craft leadership gaps, and increasing pressure to deliver business growth. Design had become reactive, focused on execution rather than outcomes, and engaged too late in the product lifecycle.
Unified Traveler Experience Vision
The Payments Migration was a business critical project necessary to enable the future strategy for the entire company. For migration, the business decided to take the risk to both completely change the technical implementation AND the UI of payments at the same time.
I pitched and led the redesign of the payment component to complement the new payment platform in a bid to solve fundamental user and business problems